During the Odd and Even formula tried out by AAP in Delhi not many electric vehicle companies were able to utilize the opportunity to show case their vehicles but Hero Electric company was able to use the wind under its wings and fly high.
Hero Electric was able to visualize the commuter’s problem and the opportunity it presented for the company to familiarize the vehicle with the common people was seized with both hands. This can be considered one of the best marketing campaigns carried out in the last few decade in India.
What Hero Electric did was this:
Hero Electric deployed around 100 E-bikes in 15 strategic locations in Delhi and gave free rides to commuters Delhi during the “Odd-Even Drive”. Not only did they invest equipment but they employed “staff/volunteers” to drive the scooters.
This initiative, christened ‘Free and Clean Ride‘ by Hero Electric, was aimed at raising awareness about E-Mobility and mitigating bad air quality in Delhi. The initiative was flagged off by Mr. Satyendra Kumar Jain, Minister of Health and Industry, Delhi and Mr. Sohinder Gill, CEO Hero Electric today from the Delhi Secretariat.
Each location had 5-10 E-bikes with a rider who helped each commuters reach last mile destinations from public places such as metro stations or a busy bus terminal for no charge. The E-bikes were stationed at these locations during the rush hour i.e. 8 AM – 12 PM & 4 PM to 8PM and the riders wore distinctive uniforms, so the commuters could easily identify them. Some of the key locations were metro exit points in Connaught Place, Kendriya Terminal, Jawaharlal Nehru Metro Station, Anand Vihar, Preet Vihar, Rohini etc
The whole idea was to help office goers and general commuters to experience the joy & comfort of zero polluting Electric bikes and also get to learn the advantages of switching over to Electric Mobility.
Since this plan worked and as there was sufficient demand for its services, one can expect the company to deploy a bigger fleet size next time.According to the company’s official statement, two wheelers are contributing the maximum to air pollution in Delhi & E bikes are a visible alternative to immediately cut the emission, considering the fact that 1 electric bike reduces 1 tonnes of CO2 in 3 years, also quite a lot of money and absolutely no maintenance or service.
An electric bike is like… buy it, charge it, forget it… no headache!