Tag Archives: Ather Scooter

Ather scooter – 1st Advertisement

Ather is really ramping it up… on their Chennai launch! Ather should do more advertisments on Google & YouTube like the Wix advertisement!

Check out Ather Advt – Way beyond a scooter!


Ather scooter now – 3yr warranty & cheaper by Rs 5,000 FAME II

Ather scooter now comes with – 3yr warranty & cheaper by Rs 5,000 FAME II

Full story here

Remove the subscription Ather…. don’t step on the brakes of an accelerating scooter!

Or at least have a version of Ather 450 without subscription  (without navigation map & mobile connectivity) along with the one with subscription.

Ather Electric Scooter – Expectation vs Reality | PlugInCaroo


Ather 450 Launch




Buy it – Subscribe it – and forget it! No surprises, no hickups just plain, smooth ride!

Monthly Subscription required it includes:



FREE 4GDATA for Scooter System


For pre-orders flock to: https://www.atherenergy.com/preorder

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The Ather brownout

After the investment by Hero Motors in Ather Energy what is very obvious is that there is a certain communication link that seems to have been cut… that they have managed to choke Tarun & Swapnil… their voices have almost been shut out… the way business was done seems to have changed somewhat…

There have been changes both inside and outside. Looks like production might not start even by mid 2018… Continue reading

Ather Scooter and bigger wheels

It has been the observation of PlugInCaroo from day one (and even during design stage) that Ather Scooter needs to have bigger wheel size to take advantage of its engine. It should have a minimum of 16 inches if it not  17 inches to take full advantages of the EV.

It already has a very powerful 3,000/5,000 watt motor and also has very powerful battery that can quickly transfer the power requirement to it really makes no sense in going with a small “scooter” wheel. Is the wheel a bottleneck to the awesome power output of the bike?

Just by putting on 17 inch wheels the very same bike (with a little modification) can easily cross 100kmph instead of the existing 75kmph speed. Moreover the bigger wheels along with the existing suspensions will only improve the ride quality and handling speed over rough terrain or unpaved roads. Over paved city roads the rid-quality will be unparalleled even by more expensive motorcycles or scooters!!!

Further the high rate of torque and speed pick-up makes it necessary to have bigger wheels. Since this could reduce range due to the added weight Ather can add a little bigger battery and position it as a premium model.

This bigger model can also be pushed as Electric-Trike, Electric-ATV, Electric 3 wheel or 4 wheel Tractor.

If they do manage to bring out a bigger wheel model they can move on to the electric Trike and electric ATV models. These do have a huge market in middle-east for leisure riding over sand dunes in the desert especially in the future taking into consideration the falling price of oil and the 2022 FIFA Football World Cup. Enormous business opportunity awaits Tarun and Swapil.

The 17 inch wheel will also enable them to get into the lucrative and ever growing tractor business in India and replace the existing tractors with cheaper Electric Tractors. As the Gulf Oil markets crumble and falls millions of Indians are going to return to India and get into Agriculture and this will create a huge boom around this business.

With smaller wheels their choice of vehicles will be limited.