After the investment by Hero Motors in Ather Energy what is very obvious is that there is a certain communication link that seems to have been cut… that they have managed to choke Tarun & Swapnil… their voices have almost been shut out… the way business was done seems to have changed somewhat…
There have been changes both inside and outside. Looks like production might not start even by mid 2018… Continue reading
When Ather Energy was in the process of designing and building its electric scooter never in their wildest dreams did they think that the biggest competition for them would be from another start-up company in India. This competition could indeed be in the form of Tork Motors the developers of Electric Motorcycle who are planning for a Diwali 2016 launch.
Both companies are building their vehicle on Li-Ion battery technology. Ather is having a range of 70kms and top speed of around 75kmph. Tork is supposed… Continue reading
Spolar paneled roof on electric vehicles are very much possible and it is not a new concept AT ALL. In fact it has been successfully experimented by many people over the years for 2 wheelers, 3 wheelers, trikes, one Indian guy went to UK to travel there by Solar powered auto-rickshaw developed here in India, Solar Ahmed drives around in his electric car which is powered by solar panels on his vehicle roof.
Also most mainstream motor companies have ALSO not released ANY electric vehicles other than Mahindra. The following links are for the peoples who have tried out Solar panels on their vehicle roof successfully:…
(there are a lot more available on youtube) and THERE IS NO DRAWBACK OF LEAD ACID BATTERIES as suggested by some manufacturers as you can see Solar Ahmed has driven his car with Lead Acid Batteries for over 100,000 kms and at the same time SOLAR AHMED WOULD NOT HAVE BEEN ABLE TO AFFORD Li-Ion BATTERY to drive so far a distance and replace batteries. IN THAT ASPECT Li-Ion BATTERY HAS A MAJOR DISADVANTAGE:
During the Odd and Even formula tried out by AAP in Delhi not many electric vehicle companies were able to utilize the opportunity to show case their vehicles but Hero Electric company was able to use the wind under its wings and fly high.
Hero Electric was able to visualize the commuter’s problem and the opportunity it presented for the company to familiarize the vehicle with the common people was seized with both hands. This can be considered one of the best marketing campaigns carried out in the last few decade in India.
What Hero Electric did was this:
Hero Electric deployed around 100 E-bikes in 15 strategic locations in Delhi and gave free rides to commuters Delhi during the “Odd-Even Drive”. Not only did they invest equipment but they employed “staff/volunteers” to drive the scooters.
This initiative, christened ‘Free and Clean Ride‘ by Hero Electric, was aimed at raising awareness about E-Mobility and mitigating bad air quality in Delhi. The initiative was flagged off by Mr. Satyendra Kumar Jain, Minister of Health and Industry, Delhi and Mr. Sohinder Gill, CEO Hero Electric today from the Delhi Secretariat.
Each location had 5-10 E-bikes with a rider who helped each commuters reach last mile destinations from public places such as metro stations or a busy bus terminal for no charge. The E-bikes were stationed at these locations during the rush hour i.e. 8 AM – 12 PM & 4 PM to 8PM and the riders wore distinctive uniforms, so the commuters could easily identify them. Some of the key locations were metro exit points in Connaught Place, Kendriya Terminal, Jawaharlal Nehru Metro Station, Anand Vihar, Preet Vihar, Rohini etc
The whole idea was to help office goers and general commuters to experience the joy & comfort of zero polluting Electric bikes and also get to learn the advantages of switching over to Electric Mobility.
Since this plan worked and as there was sufficient demand for its services, one can expect the company to deploy a bigger fleet size next time.According to the company’s official statement, two wheelers are contributing the maximum to air pollution in Delhi & E bikes are a visible alternative to immediately cut the emission, considering the fact that 1 electric bike reduces 1 tonnes of CO2 in 3 years, also quite a lot of money and absolutely no maintenance or service.
An electric bike is like… buy it, charge it, forget it… no headache!
Finally after years and months of waiting… Ather is due to display its fabled Electric Scooter at SURGE, Bangalore which is Web Summit’s first technology summit which will be held in India between Feb 23-24, 2016.
Bangalore, Jan 28th, 2016: India’s first smart electric scooter will debut at SURGE on 23rd February. The scooter is the maiden venture of Ather Energy, a Bangalore based technology start-up by IIT graduates Tarun Mehta & Swapnil Jain.
“Ather Energy is very thrilled to be part of SURGE as it is one of the most influential technology summits in the world…. As the launch will bring to fruition the exciting journey that we started two years ago” says Tarun Mehta, CEO and co-founder of Ather Energy on their website.
SURGE is Web Summit’s first conference in India. Web Summit is one of the biggest and most popular technology summits globally that is known to be a great platform for start-ups and investors. Over the last few years, Web Summit has seen the participation of technology players ranging from Fortune 500 companies like Apple and Google to the most exciting startups including Airbnb and Uber.
Tarun is also a speaker at SURGE and will speak on the inevitability of electric being the future of automobiles and their “uncompromising electric scooter” – with a powerful Li-ion battery pack and sub-one hour charging.
In an ecosystem dominated by software players, Ather Energy is among the few hardware startups in India. Their first product, the S340 is completely designed in-house and will commence commercial production in Bengaluru later this year.