People on the autoblogging sites have been going head over heels over the Mahindra Mojo Electric motorcycle. Is it a vehicle that has been designed as an electric motorcycle or has the MoJo motorcycle (that did not sell) got retrofitted into Electric motorcycle (just like most Mahindra electric cars)?
Mojo is the big flop motorcycle brand of Mahindra two wheelers which was launched in October 2015. Till date it has very little impact on the motorcycle market although rivals like Bajaj Dominar, etc continue to enjoy growth.
Earlier this year, they divided the Mojo range into two – XT300 and UT300, trying to make the brand accessible to more buyers in the segment… yet the sales have not improved.
Motorcycle market leader Hero Motocorp is planning an aggressive foray into electric vehicle market by launching both electric scooters and motorcycles. They had invested 30% stake in Ather Energy who is expected to launch their product before Diwali 2018. It seems Ather will be launching more than 1 vehicle!
Hero Motocorp will be developing & launching electric motorcycles and scooters under its own brand name. Now Hero Electric was also part of Hero group before it split ways years ago and became an independent entity.